The campaign “The more tea – the closer is million” has started. The campaign is implemented using the mobile marketing
In the course of the campaign the buyers of tea will be awarded with the prizes of two categories: guaranteed (the same ones as instant) and main prizes after each drawing. There are 5 drawing in total.
The guaranteed prizes: every 10th registered participant of the campaign receives 200 GSM units on the cell phone from which SMS was sent. Prize winner will be informed about his status by reply SMS from technical organizer of the campaign and cellular service provider will inform regarding status of the charge of bonus units.
The main prizes: 5 drawings (02.11, 15.11, 28.11, 12.12 and 26.12), in each of which 10 purses of 100,000 KZT and 1 grand prize of 1,000,000 KZT will be drawn.
Total: 50 prizes of 100,000 KZT and 5 main prizes of 1,000,000 KZT.
The representatives of the Company will personally contact all prize winners via contact cell phone.
20.10.2010 - 25.12.2010 “The more tea – the closer is million”
Take part and win!
Territory of the campaign – the Republic of Kazakhstan.
Product items participating in the campaign:
- Assam Classical СТС 100 g,
- Assam Classical СТС 250 g,
- Assam Classical tea bags 25х2 g,
- Assam Classical tea bags 50х2 g,
- Assam Classical tea bags 100х2 g,
- Assam Evening СТС 100 g,
- Assam Evening СТС 250 g,
- Assam Evening tea bags 25х2 g.
Prize fund
Guaranteed prizes: every 10th registered participant of the campaign receives 200 GSM units on the cell phone from which SMS was sent.
5 drawings will be held in each of which 10 purses of 100,000 KZT and 1 main prize of 1,000,000 KZT will be drawn among all participants of the campaign.
Total: 50 purses of 100,000 KZT
and 5 main prizes of 1,000,000 KZT.
Dates of drawings: 02.11, 15.11, 28.11, 12.12 and 26.12
Mechanism
The campaign is implemented using mobile marketing.
In addition to detailed description of the campaign there is a unique 10-digit code in each campaign package.
To take part in the campaign it is necessary:
- To find a unique code at the inner side of top flap of the package.
- To send SMS to 5656 with the text “Code Name Surname Date of birth”. Example: ХХХХХХХХХ Berik Serikov 12.04.1961
- In case if you don’t have a cell phone you can register via Hot line phones, however you blow your chances to receive prize GSM units, but you take part in a drawing of monthly prizes.
SMS costs according to the current rate of your cellular service provider.
Any buyer of tea “Assam” trade mark can participate in the campaign except employees of “Tea House” LLP and “Styx Group” LLP and their close relatives.
24-hour Hot line phone: 250-5656 (Almaty); 8-800-080-5656 (a call around Kazakhstan made not over cell phone is free).
ШАГ 1
Before loading by the supplier of
raw materials in transport unit he
sends express mail a tea sample to
Tea House laboratory.
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ШАГ 2
The laboratory checks a tea sample
on compliance organoleptic to properties,
to the established standards. Only after
approval by a titester of the
Tea House company the container
with tea goes back on factory
of the city of Alma-Ata.
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ШАГ 3
After arrival on raw-material
storage and from it samples for
comparison with approved before
shipment again undertake. In case
of discrepancy the container is
rejected and it send back for
a supplier account.
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ШАГ 4
Before the raw materials unsubscribe
in production, it undergoes repeated
testing in laboratory since it could
deteriorate in a warehouse.
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ШАГ 5
The raw materials pass final cleaning:
via the magnetic reel (once again just
in case), a sieve and an extension
(to exhaust a dust, it can formed
from insignificant destruction of
a granule or a leaf during transportation).
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ШАГ 6
After cleaning the raw materials arrive
in a blended tower. In the same place
it is possible to mix raw materials.
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ШАГ 7
From a blended tower the raw materials
arrive on packing: at first it pack
into the tight polypropylene metallized
package, then the package is packed into
a pack. Further the pack is wrapped in
an external polypropylene film with a
detachable strip. The packer standing
at the exit ofthis line checks quality
of packing and packs tea into
secondarycorrugated packaging.
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ШАГ 8
From each batch 3 samples are written
out in laboratory where check already
ready-made product: quality of packaging,
marking. 1 pack is opened and passes the
last control on organoleptic, two others
- pass into factory archive as alarm
samples. There they are stored 2 years
- to expiry date. The archive is updated
constantly.
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