On September 20 - December 20, 2010 “Tea House” LLP carries out the campaign on the granulated tea of “Assam tea” trade mark. The campaign is implemented using the technologies of mobile marketing.
In the course of the campaign the buyers of tea will be awarded with prizes of two categories: guaranteed (the same ones as instant) and monthly prizes (they will be drawn on a monthly basis).
Guaranteed prizes: every 10th registered participant of the campaign receives 200 GSM units on the phone from which SMS was sent.
Prize winner will be informed about his status in reply SMS by technical organizer of the campaign and cellular service provider will inform regarding status of the charge of bonus units.
Monthly prizes: 3 drawings (21.10.2010, 22.11.2010 and 22.12.2010), in each of which 10 purses of 100,000 KZT and 1 grand prize of 1,000,000 will be drawn. The representatives of the Company will personally contact all prize winners via contact cell phone.
Mechanism.
The territory of the campaign – Republic of Kazakhstan.
Product items participating in the campaign:
- Assam Classical СТС 100 g,
- Assam Classical СТС 250 g,
- Assam Evening СТС 100 g,
- Assam Evening СТС 250 g.
The campaign is realized using mobile marketing. In addition to detailed description of the campaign there is a unique 9-digit code on the inner side of top flap of each campaign pack, the changed design of which has the sign “Taste of good luck from Assam”.
To take part in the campaign it is necessary:
- To find a unique code on the inner side of top flap of the package.
- To send SMS to 5656 with the text “Code Name Surname Date of Birth”. Example: ХХХХХХХХХ Serik Berikov 16.02.1965
· In case if you don’t have a cell phone you can register via Hot line phones, however you blow your chances to receive prize GSM units, but take part in the drawing of monthly prizes.
- SMS costs according to the current rate of your cellular service provider
Any buyer of tea “Assam” TM except the employees of “Tea House” LLP and “Styx Group” LLP and their close relatives can take part in the campaign.
24-hour Hot line operates during the campaign period: 250-5656 (Almaty); 8-800-080-5656 (call around Kazakhstan made not over cell phone is free).
The list of prize winners
21.10.2010 The first drawing of prizes
10 winners of 100, 000 KZT:
- Lyudmila Smeyan, Balkhash
- Nikolay Slipchenko, Kostanay
- Sergey Kovalenko, Karagandy
- Svetlana Umarova, Kostanay
- Maira Yesengabulova, Zhezkazgan
- Pavel Gorkovenko, Petrapavlovsk
- Vyacheslav Kalasheyev, Kostanay
- Svetlana Yakovleva, Kostanay region
- Antonina Kuleshova, Karagandy region
- Umitgul Kurmangalieva, Semipalatinsk
The main prize of 1,000,000 KZT:
- Gulzhan Aykenova, Astana
22.11.2010 The second drawing of prizes
10 winners of 100, 000 KZT:
- Samat Bekmyrzayev, Almaty region
- Mariyam Matruzieva, Almaty region
- Serik Mukhangaliev, Pavlodar
- Gulzhan Kartbayeva, Astana
- Kuandyk Mukanov, Pavlodar
- Zhuldyz Tauashova, Ridder
- Aleksey Moiseyenko, mother Moiseyenko Irina, Pavlodar
- Orazkul Baubekova, Almaty
- Kaltaeva Saltanat, Zhambyl region
- Mikhail Chuprin, Ust-Kamenogorsk
The main prize of 1,000,000 KZT:
- Beybut Kakimov, Almaty
22.12.2010 The third drawing of prizes
10 winners of100, 000 KZT:
- Tusenova Shynar Kydyrmoldakyzy, Karagandy
- Zhumambayeva Nursaule Kabdulovna, Aktobe
- Kokimova Aygerim Samievna, Almaty region
- Kuzmenko Aleksey Mikhailovich, Uralsk
- Kabulova Symbat Kudaybergenovna, Almaty region
- Yerbauova Zhanat Tastanbekovna, Shymkent
- Shevchenko Olga Vladimirovna, Kostanay
- Novosyolova Darya Vladimirovna, Satpaev
- Khasenova Asiya Mukhamedzhanovna, Ekibastuz
- Kiseleva Nina Illyinichna, Ust -Kamenogorsk
The main prize of 1,000,000 KZT:
Mukatova Galiya Baltabayevna, Karagandy
ШАГ 1
Before loading by the supplier of
raw materials in transport unit he
sends express mail a tea sample to
Tea House laboratory.
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ШАГ 2
The laboratory checks a tea sample
on compliance organoleptic to properties,
to the established standards. Only after
approval by a titester of the
Tea House company the container
with tea goes back on factory
of the city of Alma-Ata.
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ШАГ 3
After arrival on raw-material
storage and from it samples for
comparison with approved before
shipment again undertake. In case
of discrepancy the container is
rejected and it send back for
a supplier account.
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ШАГ 4
Before the raw materials unsubscribe
in production, it undergoes repeated
testing in laboratory since it could
deteriorate in a warehouse.
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ШАГ 5
The raw materials pass final cleaning:
via the magnetic reel (once again just
in case), a sieve and an extension
(to exhaust a dust, it can formed
from insignificant destruction of
a granule or a leaf during transportation).
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ШАГ 6
After cleaning the raw materials arrive
in a blended tower. In the same place
it is possible to mix raw materials.
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ШАГ 7
From a blended tower the raw materials
arrive on packing: at first it pack
into the tight polypropylene metallized
package, then the package is packed into
a pack. Further the pack is wrapped in
an external polypropylene film with a
detachable strip. The packer standing
at the exit ofthis line checks quality
of packing and packs tea into
secondarycorrugated packaging.
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ШАГ 8
From each batch 3 samples are written
out in laboratory where check already
ready-made product: quality of packaging,
marking. 1 pack is opened and passes the
last control on organoleptic, two others
- pass into factory archive as alarm
samples. There they are stored 2 years
- to expiry date. The archive is updated
constantly.
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