New Year’s gift from tea Simba
15 декабря 2010 г.

On the eve of New Year’s holidays with wishes of happiness, health, prosperity and good tea in 2011 New Year “Tea House” LLP launched a thematic short-term New Year campaign on tea of “Simba” trade mark for its customers.

The limited batch of granulated tea “Simba” of 100 and 250 g formats with additional 10% of tea inside each package as a gift was released specially to holidays. In other words each package contains 110 and 275 g respectively.

The package has been specially adapted to the campaign and differs visually: a red background is added; in addition to a lion, the Kenyan Santa Claus and a new-year toy with the sign of “10% free” are depicted on it.

Tea will hit the store shelves throughout the country from December 15, 2010.

The campaign will be supported with a commercial reel on the republican channel “KTK”, channels of “NTV”, “Eurasia” cable TV.

Happy New Year!!!

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PRODUCTION
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ШАГ 1
Before loading by the supplier of raw materials in transport unit he sends express mail a tea sample to Tea House laboratory.
ШАГ 2
The laboratory checks a tea sample on compliance organoleptic to properties, to the established standards. Only after approval by a titester of the Tea House company the container with tea goes back on factory of the city of Alma-Ata.
ШАГ 3
After arrival on raw-material storage and from it samples for comparison with approved before shipment again undertake. In case of discrepancy the container is rejected and it send back for a supplier account.
ШАГ 4
Before the raw materials unsubscribe in production, it undergoes repeated testing in laboratory since it could deteriorate in a warehouse.
ШАГ 5
The raw materials pass final cleaning: via the magnetic reel (once again just in case), a sieve and an extension (to exhaust a dust, it can formed from insignificant destruction of a granule or a leaf during transportation).
ШАГ 6
After cleaning the raw materials arrive in a blended tower. In the same place it is possible to mix raw materials.
ШАГ 7
From a blended tower the raw materials arrive on packing: at first it pack into the tight polypropylene metallized package, then the package is packed into a pack. Further the pack is wrapped in an external polypropylene film with a detachable strip. The packer standing at the exit ofthis line checks quality of packing and packs tea into secondarycorrugated packaging.
ШАГ 8
From each batch 3 samples are written out in laboratory where check already ready-made product: quality of packaging, marking. 1 pack is opened and passes the last control on organoleptic, two others - pass into factory archive as alarm samples. There they are stored 2 years - to expiry date. The archive is updated constantly.