On the eve of New Year’s holidays with wishes of happiness, health, prosperity and good tea in 2011 New Year “Tea House” LLP launched a thematic short-term New Year campaign on tea of “Simba” trade mark for its customers.
The limited batch of granulated tea “Simba” of 100 and 250 g formats with additional 10% of tea inside each package as a gift was released specially to holidays. In other words each package contains 110 and 275 g respectively.
The package has been specially adapted to the campaign and differs visually: a red background is added; in addition to a lion, the Kenyan Santa Claus and a new-year toy with the sign of “10% free” are depicted on it.
Tea will hit the store shelves throughout the country from December 15, 2010.
The campaign will be supported with a commercial reel on the republican channel “KTK”, channels of “NTV”, “Eurasia” cable TV.
Happy New Year!!!
ШАГ 1
Before loading by the supplier of
raw materials in transport unit he
sends express mail a tea sample to
Tea House laboratory.
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ШАГ 2
The laboratory checks a tea sample
on compliance organoleptic to properties,
to the established standards. Only after
approval by a titester of the
Tea House company the container
with tea goes back on factory
of the city of Alma-Ata.
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ШАГ 3
After arrival on raw-material
storage and from it samples for
comparison with approved before
shipment again undertake. In case
of discrepancy the container is
rejected and it send back for
a supplier account.
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ШАГ 4
Before the raw materials unsubscribe
in production, it undergoes repeated
testing in laboratory since it could
deteriorate in a warehouse.
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ШАГ 5
The raw materials pass final cleaning:
via the magnetic reel (once again just
in case), a sieve and an extension
(to exhaust a dust, it can formed
from insignificant destruction of
a granule or a leaf during transportation).
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ШАГ 6
After cleaning the raw materials arrive
in a blended tower. In the same place
it is possible to mix raw materials.
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ШАГ 7
From a blended tower the raw materials
arrive on packing: at first it pack
into the tight polypropylene metallized
package, then the package is packed into
a pack. Further the pack is wrapped in
an external polypropylene film with a
detachable strip. The packer standing
at the exit ofthis line checks quality
of packing and packs tea into
secondarycorrugated packaging.
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ШАГ 8
From each batch 3 samples are written
out in laboratory where check already
ready-made product: quality of packaging,
marking. 1 pack is opened and passes the
last control on organoleptic, two others
- pass into factory archive as alarm
samples. There they are stored 2 years
- to expiry date. The archive is updated
constantly.
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