On May 15 – August 15 “Tea House” LLP carries out the campaign on bagged tea of “Assam tea” and “Simba” trade marks. The campaign is implemented using the mobile marketing technologies.
The guaranteed prizes: every 20th registered participant of the campaign receives 200 GSM units on the cell phone from which SMS was sent. Prize winner will be informed about his status in reply SMS by technical organizer of the campaign and cellular service provider will inform about status of the charge of bonus units.
Monthly prizes: 3 drawings (16.06.2010, 15.07.2010 and 16.08.2010), in each of which 10 LCD TVs will be drawn.
16.08.2010 – in the final drawing the main prize – car Toyota Corolla – will be drawn.
The representatives of the Company will personally contact all prize winners via contact mobile phone.
Mechanism.
Territory of the campaign – Republic of Kazakhstan.
Product units participating in the campaign:
- Assam Classical TBs 2x25,
- Assam Classical TBs 2x50,
- Assam Classical TBs 2x100,
- Assam Evening TBs 2x25,
- Assam Green TBs 2x25,
- Simba TBs 2х25,
- Simba TBs 2х50,
- Simba TBs 2х100.
The campaign is implemented using mobile marketing. In addition to detailed description of the campaign every campaign package contains a unique 8-digit code.
To take part in the campaign it is necessary:
- To find a unique code on the inner side of top flap of the package.
- To send SMS to 5656 with the text “Assam” (or “Simba”) Code Name Surname Date of birth”. Example: Assam ХХХХХХХХ Serik Berikov 16.02.1965
- SMS costs according to the current rate of your cellular service provider.
Any buyer of tea “Assam” TM except the employees of “Tea House” LLP and “Styx” LLP and their close relatives can take part in the campaign.
24-hour Hot line phone: 250-5656 (Almaty); 8-800-080-5656 (call around Kazakhstan made not over cell phone is free).
The list of prize winners.
16.06.2010 The first prize drawing
10 winners of LCD TVs:
- Asylbek Mukhamediyarov, West – Kazakhstan region
- Andrey Krepostnov, Uralsk
- Viktoriya Komarova, Karagandy
- Marat Baykenov, Aktyubinsk
- Mikhail Dimchenko, Ust – Kamenogorsk
- Arman Nurbekov, Almaty
- Vitaliy Borisov, Petropavlovsk
- Svetlana Zaginaylo, Pavlodar
- Natalya Petlya, Astana
- Rauan Moldakhmetov, Pavlodar
15.07.2010 The second prize drawing
10 winners of LCD TVs:
- Elena Paevskaya, Petropavlovsk
- Mayra Shazhybayeva, Astana
- Bolat Kadyrov, East – Kazakhstan region
- Temirlan Bolatbekov, Almaty
- Roman Sakhartsev, Ust – Kamenogorsk
- Tuleu Mukhambetaliev, Atyrau
- Anton Rimarev, Pavlodar
- Zaru Unbayeva, Aktobe
- Natalya Pliskina, Serebryansk
- Vladimir Zyurkalov, Pavlodar
16.08.2010 The third prize drawing
10 winners of LCD TVs:
- Vitaliy Illyin, Atbasar
- Bagdat Davletkaliev, Uralsk
- Askhat Zheksebayev, Semipalatinsk
- Nazgul Tyshkanbayeva, Astana
- Anatoliy Imanbayev, Pavlodar
- Svetlana Kazieva, Taraz
- Elena Tseller, Ust- Kamenogorsk
- Aleksandr Vovk, Almaty
- Dariga Kasenova, Korday, Zhambyl region
- Aysulu Amiralieva, Aktobe
The main prize - car Toyota Corolla:
- Zhanat Zheksenbieva, Karagandy
ШАГ 1
Before loading by the supplier of
raw materials in transport unit he
sends express mail a tea sample to
Tea House laboratory.
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ШАГ 2
The laboratory checks a tea sample
on compliance organoleptic to properties,
to the established standards. Only after
approval by a titester of the
Tea House company the container
with tea goes back on factory
of the city of Alma-Ata.
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ШАГ 3
After arrival on raw-material
storage and from it samples for
comparison with approved before
shipment again undertake. In case
of discrepancy the container is
rejected and it send back for
a supplier account.
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ШАГ 4
Before the raw materials unsubscribe
in production, it undergoes repeated
testing in laboratory since it could
deteriorate in a warehouse.
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ШАГ 5
The raw materials pass final cleaning:
via the magnetic reel (once again just
in case), a sieve and an extension
(to exhaust a dust, it can formed
from insignificant destruction of
a granule or a leaf during transportation).
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ШАГ 6
After cleaning the raw materials arrive
in a blended tower. In the same place
it is possible to mix raw materials.
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ШАГ 7
From a blended tower the raw materials
arrive on packing: at first it pack
into the tight polypropylene metallized
package, then the package is packed into
a pack. Further the pack is wrapped in
an external polypropylene film with a
detachable strip. The packer standing
at the exit ofthis line checks quality
of packing and packs tea into
secondarycorrugated packaging.
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ШАГ 8
From each batch 3 samples are written
out in laboratory where check already
ready-made product: quality of packaging,
marking. 1 pack is opened and passes the
last control on organoleptic, two others
- pass into factory archive as alarm
samples. There they are stored 2 years
- to expiry date. The archive is updated
constantly.
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