Since October 01, 2010 all over Kazakhstan “Tea House” LLP has been carrying out the campaign on bagged tea of trade marks “Assam tea” and “Simba” under “giraffe” scheme.
The limited batch of bagged tea “Assam Classical”, “Assam Evening”, “Assam Green”, “Simba” and “Simba Evening” which will include additional bonus tea bags, will be released for the campaign period.
Every campaign package, usually containing 25 two-gram tea bags, includes 3 additional similar free bags (net weight has increased from 50 g to 56 g) and every campaign package, usually containing 100 two-gram tea bags, includes 12 additional free bags of 2 g (net weight has increased from 200 g to 224 g). Thus, every campaign package of tea offers our buyers additional 12% of tea.
The package is adapted to the campaign – the size of package is increased, there appeared a red field with information “+3 bags free” and “+12 bags free” in accordance with the size of packages.
Tea will hit the store shelves throughout the country in early October.
The campaign will be supported with posters and commercial reel on the republican channel “KTK”, and channels “NTV”, “Eurasia” cable TV.
There has been more of tea!!!
ШАГ 1
Before loading by the supplier of
raw materials in transport unit he
sends express mail a tea sample to
Tea House laboratory.
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ШАГ 2
The laboratory checks a tea sample
on compliance organoleptic to properties,
to the established standards. Only after
approval by a titester of the
Tea House company the container
with tea goes back on factory
of the city of Alma-Ata.
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ШАГ 3
After arrival on raw-material
storage and from it samples for
comparison with approved before
shipment again undertake. In case
of discrepancy the container is
rejected and it send back for
a supplier account.
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ШАГ 4
Before the raw materials unsubscribe
in production, it undergoes repeated
testing in laboratory since it could
deteriorate in a warehouse.
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ШАГ 5
The raw materials pass final cleaning:
via the magnetic reel (once again just
in case), a sieve and an extension
(to exhaust a dust, it can formed
from insignificant destruction of
a granule or a leaf during transportation).
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ШАГ 6
After cleaning the raw materials arrive
in a blended tower. In the same place
it is possible to mix raw materials.
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ШАГ 7
From a blended tower the raw materials
arrive on packing: at first it pack
into the tight polypropylene metallized
package, then the package is packed into
a pack. Further the pack is wrapped in
an external polypropylene film with a
detachable strip. The packer standing
at the exit ofthis line checks quality
of packing and packs tea into
secondarycorrugated packaging.
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ШАГ 8
From each batch 3 samples are written
out in laboratory where check already
ready-made product: quality of packaging,
marking. 1 pack is opened and passes the
last control on organoleptic, two others
- pass into factory archive as alarm
samples. There they are stored 2 years
- to expiry date. The archive is updated
constantly.
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