The campaign “Good luck bags” on bagged tea “Assam tea” and “Simba” trade marks started.
15 мая 2010 г.
The campaign “Good luck bags” on bagged tea “Assam tea” and “Simba” started. The campaign “Good luck bags” is implemented using technologies of mobile marketing.
The guaranteed prizes: every 20th registered participant of the campaign receives 200 GSM units on the phone from which SMS was sent. Prize winner will be informed about his status in reply SMS by technical organizer of the campaign and cellular service provider will inform about status of the charge of bonus units.
Monthly prizes: 3 drawings (16.06.2010, 15.07.2010 and 16.08.2010), in each of which 10 LCD TVs will be drawn.
16.08.2010 – in the final drawing the main prize – car Toyota Corolla – will be drawn.
PRODUCTION
CLOSE
ШАГ 1
Before loading by the supplier of
raw materials in transport unit he
sends express mail a tea sample to
Tea House laboratory.
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ШАГ 2
The laboratory checks a tea sample
on compliance organoleptic to properties,
to the established standards. Only after
approval by a titester of the
Tea House company the container
with tea goes back on factory
of the city of Alma-Ata.
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ШАГ 3
After arrival on raw-material
storage and from it samples for
comparison with approved before
shipment again undertake. In case
of discrepancy the container is
rejected and it send back for
a supplier account.
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ШАГ 4
Before the raw materials unsubscribe
in production, it undergoes repeated
testing in laboratory since it could
deteriorate in a warehouse.
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ШАГ 5
The raw materials pass final cleaning:
via the magnetic reel (once again just
in case), a sieve and an extension
(to exhaust a dust, it can formed
from insignificant destruction of
a granule or a leaf during transportation).
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ШАГ 6
After cleaning the raw materials arrive
in a blended tower. In the same place
it is possible to mix raw materials.
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ШАГ 7
From a blended tower the raw materials
arrive on packing: at first it pack
into the tight polypropylene metallized
package, then the package is packed into
a pack. Further the pack is wrapped in
an external polypropylene film with a
detachable strip. The packer standing
at the exit ofthis line checks quality
of packing and packs tea into
secondarycorrugated packaging.
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ШАГ 8
From each batch 3 samples are written
out in laboratory where check already
ready-made product: quality of packaging,
marking. 1 pack is opened and passes the
last control on organoleptic, two others
- pass into factory archive as alarm
samples. There they are stored 2 years
- to expiry date. The archive is updated
constantly.
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