The objective of partnership: distribution of quality tea under trade marks “Indira”, “Nauryz”, “Assam tea” and other brands throughout the territory of Kazakhstan. The solely correct strategy has been chosen: uninterrupted supply of quality production with affordable price in its price segment and the widest possible distribution of the product has born its fruits: the trade marks “Indira”, “Assam tea” and “Nauryz” quickly won the hearts of discerning admirers of the tonic and tasty beverage in Kazakhstan.
The next step of the Company was the construction of the own tea-packing factory in order to make more convenient distribution, to optimize logistics and to strengthen quality assurance at all stages of production. In 2001 the project was completed with participation of the world manufacturers of specialized equipment: Bosch (Germany) and Marden Edwards (United Kingdom).
In 2004 the second factory for production of the bagged tea was launched. The equipment of the industry pioneers IMA (Italy) was chosen for manufacturing of one of the most popular in the future kinds of tea.
Since then “Tea House” LLP has become the largest producer of tea products. The total tea market share is 32% - every third cup of excellent tea beverage is produced by “Tea House” LLP.